Bose focuses on omnichannel sales

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18 February 2020 à 17h44

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1 minute

Publication: 18 February 2020 à 17h44

Reading time: 1 minute

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Publication

18 February 2020 à 17h44

Reading time

1 minute

Publication: 18 February 2020 à 17h44

Reading time: 1 minute

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Electronics retailer Bose (sales of US$4 billion in the year to March 2019 via 249 fully-own stores) announces a focus on its e-commerce offer and the closure of more than 100 stores. The stores affected by this “dramatic shift to online shopping”, as the company call it, are in America, Europe, Japan and Australia. Bose will continue to operate about 130 stores throughout China, the United Arab Emirates, India and some Asian countries.

In 1993, Bose opened its first store in the U.S

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