China: Auchan withdraws in favour of Alibaba, champion of New Retail

Publication

4 November 2020 à 16h35

Updated on 3 November 2021 à 16h08

Reading time

2 minutes

Publication: 4 November 2020 à 16h35, Updated on 3 November 2021 à 16h08

Reading time: 2 minutes

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Publication

4 November 2020 à 16h35

Updated on 3 November 2021 à 16h08

Reading time

2 minutes

Publication: 4 November 2020 à 16h35, Updated on 3 November 2021 à 16h08

Reading time: 2 minutes

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Within 10 years, previously unknown retailers are the international giants. Alibaba, Tencent, JD.com and Suning impose their New Retail model, based on technology, accurate logistics, customer information, mobile applications and a totally omnichannel ecosystem, integrating fun and entertainment. 

This is a pivotal point within the Covid-19 crisis. International expansion for Western retailers has been superseded by focus on a return to profitability, via massive investment in technology and dig

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