China. Which retailers bet on Pinduoduo, and why?

Publication

8 October 2019 à 10h58

Updated on 9 October 2019 à 12h14

Reading time

4 minutes

Publication: 8 October 2019 à 10h58, Updated on 9 October 2019 à 12h14

Reading time: 4 minutes

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Publication

8 October 2019 à 10h58

Updated on 9 October 2019 à 12h14

Reading time

4 minutes

Publication: 8 October 2019 à 10h58, Updated on 9 October 2019 à 12h14

Reading time: 4 minutes

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As e-commerce is very advanced in China with platforms such as Alibaba, JD and WeChat, other online operations are recording fair growth. This is the case of the fast-growing Pinduoduo (PDD), which combines destocking and bundling but remains surprisingly little known in Europe and the U.S. Controlled by Tencent with a 18% stake, PDD posted revenue of US$1.9 billion (+ 652%) in 2018 and a Gross Merchandise Value of US$69 billion. Its market share of China’s e-commerce market 5.2% in the end of

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