Concept of the month: Nike Live designed for local consumers and build with data

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13 November 2018 à 10h06

Updated on 10 May 2019 à 16h39

Reading time

2 minutes

Publication: 13 November 2018 à 10h06, Updated on 10 May 2019 à 16h39

Reading time: 2 minutes

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Publication

13 November 2018 à 10h06

Updated on 10 May 2019 à 16h39

Reading time

2 minutes

Publication: 13 November 2018 à 10h06, Updated on 10 May 2019 à 16h39

Reading time: 2 minutes

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The Footwear American brand is piloting a new store concept. This is built as a hub for local ‘NikePlus’ members. The first store, called ‘Nike by Melrose’, opened in July at 8552 Melrose Avenue, a famous area of Los Angeles. Others are due for New York and Tokyo, with Barcelona in 2019.
The store is neighbourhood centric. The first ‘Nike Live’ concept operates like an experimental digital-meets-physical retail pilot, based on specific customer knowledge. A local artist called Bijou Karman desi

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