From the U.S. to China, e-commerce is Mango’s priority

From mid-August 2019, the Spanish women’s fashion brand Mango (sales of €2.23 billion in 2018, up by 1.8% according to preliminary results) will be offered on Macy’s website and sold in 3 department stores. If Mango’s online ambitions are strong in the U.S. and Canada via Macys.com, the physical rollout seems modest. The firm will establish only 3 “shop-in-shops” within the units at Herald Square, Roosevelt Field (on Long Island) and Staten Island. Macy’s characterised the Mango range as “trend