Home appliances. India’s potential attracts international giants

Featured image of the article Home appliances. India’s potential attracts international giants
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18 March 2020 à 15h59

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Publication: 18 March 2020 à 15h59

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Publication

18 March 2020 à 15h59

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Publication: 18 March 2020 à 15h59

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Apple relied on third-party sellers and marketplaces stores in India for 10 years. However, the U.S. giant (sales of US$260.2 billion in 2019, – 2%) has now decided to invest in direct retail. In the 3rd quarter of 2020, Apple aims to launch direct e-commerce operations in India. The firm announced the opening of a first physical store for 2021 without revealing a location. C.E.O. Tim Cook reported to the latest shareholder meeting that India is the world’s second largest market for smartphones

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