Korean cosmetics BRANDS ENTER Saudi Arabia

Publication

16 January 2019 à 16h45

Updated on 10 May 2019 à 16h23

Reading time

2 minutes

Publication: 16 January 2019 à 16h45, Updated on 10 May 2019 à 16h23

Reading time: 2 minutes

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Publication

16 January 2019 à 16h45

Updated on 10 May 2019 à 16h23

Reading time

2 minutes

Publication: 16 January 2019 à 16h45, Updated on 10 May 2019 à 16h23

Reading time: 2 minutes

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Acheter des produits cosmétiques coréens, réputés pour leurs ingrédients naturels, est devenu un must au Moyen-Orient. L’explication de ce succès tient à l’importance donnée à l’esthétique et aux soins de la peau au pays du matin calme.
Capitalisant sur la réputation de naturel et d’innovation de la K-Beauty, deux enseignes coréennes viennent de sortir de leur pré-carré asiatique en s’implantant en Arabie Saoudite: le géant de l’hypermarché et du discount E-Mart (CA.2017 : US$ 14,3 milliards),

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