Leroy Merlin tests live shopping events

Publication

20 May 2021 à 23h17

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1 minute

Publication: 20 May 2021 à 23h17

Reading time: 1 minute

Publication

20 May 2021 à 23h17

Reading time

1 minute

Publication: 20 May 2021 à 23h17

Reading time: 1 minute

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According to the latest studies by iResarch, Deloitte and Gartner, the conversion rate from enquiry to sale for a live shopping event varies between 15% and 35% depending on the country, compared with 1% to 1.5% on a regular e-commerce website.

In addition, the return rate of products sold during a live event is 50% of normal levels. This was highlighted at a recent live event organised by Leroy Merlin in France, the AEG brand and the Youtuber Renaud Bauer to promote the AEG Subcompac

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