Luckin Coffee, The Concept of the Month

Shanghai. In China, the “food & beverages” sector has been booming on the last two years with new concepts focused at 100% on delivery. In the coffee sector, the Luckin Coffee brand is a good example. Created 18 months ago, it is valued at US$2.2 billion. In a year and a half, the group built a network of 2,000 outlets in China, compared to the 20 years for Starbucks to reach 3,600 units. “What’s interesting in the Luckin Coffee’s model is a fully digital model” said Jean-Baptiste Le Blan, Dire