Prêt-A-Manger reduces single-use packaging.

At a time when store employees are nervous of customers using their own packaging, the Prêt-A-Manger chain has successfully rolled out an innovative strategy. The company offers an immediate reduction of €0.5 for customers purchasing a 230 ml or 340 ml drink with a reusable mug. “This program works very well. We have on average between 250 and

300 customers per day arriving with their own cup,” said a waiter at the restaurant in Paris, 11 rue de Sèze (9th arrondissement). In the last