Shoes with manicures in store

Publication

16 April 2019 à 11h13

Updated on 10 May 2019 à 16h11

Reading time

1 minute

Publication: 16 April 2019 à 11h13, Updated on 10 May 2019 à 16h11

Reading time: 1 minute

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Publication

16 April 2019 à 11h13

Updated on 10 May 2019 à 16h11

Reading time

1 minute

Publication: 16 April 2019 à 11h13, Updated on 10 May 2019 à 16h11

Reading time: 1 minute

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In the U.S., the DSW shoe brand (capitalisation of US$2.4 billion, up 48% in one year) will install manicure services in 5 additional stores. Since 2017, it has been testing nail bars in 2 stores in Columbus and Ohio. Guests can perform a manicure, pedicure or wax treatments while enjoying a beer or a glass of wine. “This “nail bar” service allows our customers to earn loyalty benefits, as if they were buying shoes from us,” said Bill Jordan, President of DSW. It generates engagement with our c

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