According to a Criteo S.A. survey conducted in Singapore about brand loyalty, consumer purchase decisions have changed: loyalty programs and low prices do not fit the purpose anymore. Indeed, due to high sales exposure, consumers are looking for values, transparency, communication and brands that value their money.
Criteo found that 78% of Singaporeans consider shopping for a new brand, 48% said that brand values affect their purchase decisions. Regarding digital ads, 62% actually di
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