Switzerland. 8 Decathlon stores planned

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17 June 2019 à 10h08

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Publication: 17 June 2019 à 10h08

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17 June 2019 à 10h08

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Publication: 17 June 2019 à 10h08

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The French chain of sporting goods (with 16 units in Switzerland) announced 8 new openings by the end of the year, according to the development director of Decathlon Switzerland. This strategy is “to get closer to athletes where they live and where they play sports”, rather than

invest in new properties. “We understood how purchasing and decisions were all local”, explains Adrien Lagache, the boss of the Swiss subsidiary. Under the leadership of Michel Aballea, Decathlon is engaged i

…
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