Veepee, European leader in private sales (operating in 8 countries, 4 to 5 million visitors per day) wants to offer an alternative to the Lithuanian platform Vinted (34 million members in 2020, operating in 14 countries) by addressing brands directly, with its new “Re cycle” offer. “Re cycle is a reverse sale of CtoB.” explains Jacques-Antoine Granjon, C.E.O. of Veepee. It takes the form of a regular sale on Veepee.com, with a promotional banner, but the partner brand offers to recover products rather than sell them…. Inaugurated with Aigle, this format allows Veepee members to send back, free of charge via Mondial Relay, their used products from the brand in exchange for vouchers that can be redeemed in store or on the Web. Consumers received a voucher of €30 for a parka, €20 for adult jumpers or boots and €10 for t-shirts or accessories. The products are then recycled or put back into circulation.
To sell on Veepee rather than Vinted?
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