U.S. experience serving brick-and-mortar

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12 December 2019 à 16h25

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Publication: 12 December 2019 à 16h25

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Publication

12 December 2019 à 16h25

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1 minute

Publication: 12 December 2019 à 16h25

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The Canadian sportswear retailer Lululemon (US$3.3 billion in 2018 revenue, + 24%) bets on the experiential with many sports sessions in store. The retailer demonstrates this once again with its 1.830 sq. m “experiential store” opened in November 2019 at the Mall of America (Minnesota) including a fitness studio, a meditation area and changing rooms. By 2023, approximately 10% of the Lululemon store fleet will be “experiential”.

In this movement, C&A, a Dutch ready-to-wear brand oper

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