Urban Outfitters partnered with the Azadea Group, with a September opening of a first store in the Middle East within the iconic Dubai Mall (350,000 sq.m GLA, 41 million visitors in the first half of 2019 – up by 2%). Covering more than 1,000 sq.m of sales area, it is near &Other Stories (H&M group). Targeting the local affluent youth, this store will sell own labels (including BDG), alongside more eclectic ones such as House of Holland and more established brands (Champion, Vans, Fila and Calv
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