Home » Havas Commerce: 28% of retailers want to increase investment in AI Havas Commerce: 28% of retailers want to increase investment in AI According to Havas Commerce, while only 46% of retailers are using artificial intelligence, 28% plan to make this an investment priority by 2025. After starting with uses in marketing like chatbots, content, recommendations, pricing, CRM and logistics, the study indicates the next frontiers for this technology. Through Morgane Monteiro. Published on 23 September 2024 à 10h45 - Update on 13 November 2024 à 16h54 Resources On September 17, at the opening of the 10th edition of Paris Retail Week, Vincent Mayet, C.E.O. of Havas Commerce, presented the annual study on AI-related issues facing retailers.… Morgane Monteiro AIdigitaldigital marketinge-commerceomnichannelsupply-chain Read more Start-up under the microscope How Enhancy, with a model of automation and AI, wants to industrialise the second-hand sector [mind Retail Day] How AI has become a performance lever for physical stores 2 months after launch, La Maison Convertible's chatbot converts 15% of users
