Corporate practices: staff wellbeing at the center of the economic strategy implemented by Lån & Spar Bank A/S bank

“Actions on health and the working environment were initiated as a key element in our new strategy to improve basic profits as well as client and employee satisfaction” Keld Thornæs, associate directives of the Danish bank, told Planet Labor.  Born from a new view/mission defined in 2009 by the board, the strategy lists 7 global objectives (from cost cutting to expanding the bank).  It also sets up an action plan which defines 3 goals to achieve in 2013 in terms of pay, employee satisfaction (ranking in the top 25 Great Place to Work) and client satisfaction (ranking 3rd among Danish banks in this respect).