Under pressure from international partners, environment lobby groups and organizations defending human rights, and with the rise of a middle class representing nearly 300 million consumers, more and more multinationals working on the African continent are integrating the notion of social and environmental responsibility. (Ref. 130724)
“This developing continent is being wooed. More and more investors view CSR as a competitiveness element, as value added. It is notably the card western investors play against Chinese investors, even though the latter have been trying to catch up, like Huawei and ZTE in the telecom industry,” explains Thierry Téné, cofounder of “l’Institut Afrique RSE,” the African CSR Institute. Businesses compete over prices and values. Contractors and partners, like SFI (World Bank), Proparco (AFD),...
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