Programmatic HR, which helps optimise online recruitment, through automation as well as the use of advertising data, is becoming increasingly popular with companies. For a few years now, several start-ups have been transposing marketing techniques to their recruitment efforts and supporting their HR departments amid a shortage of candidates. Such an approach, however, comes at a cost.
In 2022, job vacancies reached a record level in France (up to 3.32%) and one company in four had to give up recruiting an executive because they could not find the right candidate for the role. This finding, along with the mismatch between candidates’ qualifications and the jobs available, raises...
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Article authors
Antoine Piel
Section Head at Mind HR