Germany’s automaker has just launched a major further-training ‘campaign’ called ‘data.camp’, which should enable “faster and more targeted skills acquisition for employees in areas for the future,” namely big data and artificial intelligence (AI). This is a long-term initiative that will affect all the company’s divisions, depending on identified needs. Susanne Herr Audi, spokesperson for personnel and organization management, explained the initiative to Planet Labor.
Accelerating IT skills acquisition. In line with its competition, automaker Audi is seeking to transform as quickly as possible into a ‘digital car company’ so as to access a new dimension in auto making where digitalized production is overhauling work processes and procedures, knowledge management and customer relations, as well as data treatment and traditional value creation chains. “In our areas of the digital future, the rapid development of new IT skills is a critical competitive factor.
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