Germany: IG Metall and YouTubers announce campaign against YouTube to improve working conditions

The German trade union IG Metall, which has partnered with the YouTubers Union, announced in August of this year that Google Deutschland had agreed to open talks, set for 22 October, over the working conditions of ‘professional’ YouTubers, along with representatives of the online video platform (see article n°11320). However, according to a press release from IG Metall, with Google refusing to meet with Jörg Sprave, the creator of the YouTubers Union, the union and its founder ultimately declined the meeting. They also announced the imminent launch of a multi-level campaign against YouTube, which seeks to give YouTubers bargaining power with regard to their pay.
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Google refusing to discuss YouTube with YouTubers. “We see that Google is company that functions using 21st century technology but with management methods from the 19th century,” commented IG Metall vice president Christiane Benner and creator of the YouTubers Union Facebook group Jörg Sprave in a video from 22 October posted on…. YouTube. Jörg Sprave, whose channel has some 2.3 million subscribers, continues: “Google Deutschland had agreed to talk to us today about the working conditions on th

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