Encouraging women to consign profession-based stereotypes to history: That's the objective of the new campaign launched by the Cameron administration and spread via Twitter, enjoying unprecedented support by big-name companies and CEOs.
At least 12 million jobs are projected to be created over the next ten years in Great Britain, particularly in engineering, construction and industry. And it is precisely these sectors that exhibit a striking lack of women. By creating the hashtag #NotJustForBoys, the administration thus wished to call for women to take the road less traveled. Since yesterday many women in professions considered to be male territory have been photographing themselves wielding signs that say #NotJustForBoys...
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