On 17 November Sweden’s online music streaming company, Spotify announced that its 3,500 staff would be offered flexible public holidays (Flexheg). Since Spotify employees come from many different cultural backgrounds the company decided give its staff the right to choose which holidays they wish to observe. This is not new to Sweden as for the last ten years or so Swedish companies have been implementing a system that is nonetheless struggling to become widespread.
Boosting employer attractiveness. The principle is simple. A number of official public holidays for any given country is put in place and employees are free to choose which ones they wish to observe. For instance in Sweden Christian holidays are common as are Midsummer and the National day festivals and Swedish employees can choose from these and even choose a day that does not coincide with a feast day.
Spotify presently has almost 90 different nationalities represented across their offices in
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