A guided tour of Aldi’s first Chinese store

Publication

17 June 2019 à 10h39

Reading time

4 minutes

Publication: 17 June 2019 à 10h39

Reading time: 4 minutes

Publication

17 June 2019 à 10h39

Reading time

4 minutes

Publication: 17 June 2019 à 10h39

Reading time: 4 minutes

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While many grocery retailers are struggling to find a safe financial balance in China, discounters are about to start their offensive. All these players have chosen Shanghai as a springboard. The U.S. giant Costco is about to open a 1st store in China’s economic capital. Meanwhile, the German retailer Aldi (founded by Albrecht brothers) opened last week a first 2 stores in Shanghai. Both stores cover about 335 sq.m and are located in two completely contrasted neighbourhoods. One is in the subur

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