A new face for Victoria’s Secret

Publication

12 December 2018 à 16h06

Updated on 28 January 2022 à 14h54

Reading time

2 minutes

Publication: 12 December 2018 à 16h06, Updated on 28 January 2022 à 14h54

Reading time: 2 minutes

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Publication

12 December 2018 à 16h06

Updated on 28 January 2022 à 14h54

Reading time

2 minutes

Publication: 12 December 2018 à 16h06, Updated on 28 January 2022 à 14h54

Reading time: 2 minutes

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Victoria’s Secret has boosted demand for sexy but affordable women’s lingerie. Created in 1977 by Roy Raymond for men to buy lingerie for their partners, the brand is now an icon of fashion. Known for its ‘Pink’ collection, and its ‘Top Models’ (the Angels), this major brand of the 2000’s, must reinvent itself. In 2017, sales peaked at US$7.3 billion. In the quarter to October, comparable sales fell by 6%. Jan Singer resigned after 2 years as C.E.O, replaced by John Mehas from Tory Burch (250 s

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