Profound raises US$96 million in Series C funding, becoming a first GEO unicorn

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Founded in 2024 in New York by James Cadwallader, GEO startup Profound raised US$96 million on February 24, 2026, in a Series C round led by Lightspeed Venture Partners, including Sequoia Capital and Kleiner Perkins. Valued at US$1 billion, this becomes the first GEO startup to join the unicorn club. With a total of US$155 million raised in 18 months, the solution helps brands analyse SEO on LLMs like ChatGPT, Gemini, Perplexity, Claude. The service is working with more than 700 clients, includ

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