Action ends the year with sales up 30%

Dutch discounter Action ended 2022 with a net turnover of €8.9 billion, up 30.8% in one year. It operates 2,263 stores in 10 European countries. France is the largest market, accounting for about one third of the total. While these figures can be explained by sustained expansion (280 openings), existing stores also recorded increased dynamism. Their comparable turnover grew by 18.1%. In the face of declining purchasing power, frequency has increased by “several percentage points,...