Adidas puts Reebok under pressure in the U.S.

The newly appointed C.E.O. of Adidas Kasper Rorsted, known to investors for his ability to reduce costs and improve margins, is tightening the screw on Reebok, whose profitability is lower than the group’s average. In the U.S., where Reebok’s business has not grown for 3 years, 150 jobs will go and outlet stores will be cut by 50%, from 120 units to 60. Several “Fit Hub” concept stores will also be closed. Adidas bought the U.S. brand Reebok in 2006 but the brand has been facing a growing...