Apple, Google, and Amazon are the most valuable brands, according to the 2018 Interbrand Best Global Brands report(1), with luxury and retail as the dominant growing sectors. It is not surprising that Apple and Google continue to hold top positions after 6 consecutive years.
As the top retail brand, Amazon achieved growth of 56%. This is the 3rd brand to achieve a US$100 billion dollar brand valuation at US$100,764 million, as well as the top performer amongst 28 brands with double-digit...
Amazon is top of Interbrand’s Best Global Brands in Retail
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