An e-commerce battle is raging in Korea

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9 July 2021 à 16h44

Updated on 19 July 2021 à 13h40

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1 minute

Publication: 9 July 2021 à 16h44, Updated on 19 July 2021 à 13h40

Reading time: 1 minute

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Publication

9 July 2021 à 16h44

Updated on 19 July 2021 à 13h40

Reading time

1 minute

Publication: 9 July 2021 à 16h44, Updated on 19 July 2021 à 13h40

Reading time: 1 minute

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In the end of June, Shinsegae bought 80% of eBay Korea for US$3 billion. E-Mart supermarkets (Shinsegae Group) are thus poised to make a historic breakthrough in non-food e-commerce. According to Counterpoint, Korea’s top e-tailers are Naver (16.5% of the e-commerce market), Coupang (13%) and eBay (12.4%).

In March 2021, Coupang raised US$4.6 billion as part of its New York I.P.O. In July 6, it was valued US$69 billion. To compete with Coupang, Shinsegae also wants to invest US650 mil

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