At Harrods in London (US$1.76 billion in sales last year, owned by Qatar Holding),
beauty products account for about 10% of sales. The department store has an average €6,300 spending per customer, boosted by Chinese and Arabian tourists. The store is reaping the benefits of its international strategy (it attracts 30% of foreign customers) and of “Salon des Parfums”, an area launched in late 2014 at the 6th floor. This unique concept of perfumery gathers a maze of stands where events and...
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