In full ownership in Senegal since 2015, Auchan will buy a further 9 supermarkets from Citydia in Dakar (about 600 sq.m GLA each), increasing the store network to around 20 in the capital city. The firm concentrates on mid-range stores offering wholesale prices. In comparison, Casino Group (operated via a franchising deal with Mercure International of Monaco) targets affluent customers (less than 3% of the Senegalese population of 16 million), whereas open-air markets supply low-inc
…Auchan doubles in size in Senegal
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