Beauty. Customers want to buy in peace

Publication

20 July 2018 à 12h17

Updated on 10 May 2019 à 16h56

Reading time

2 minutes

Publication: 20 July 2018 à 12h17, Updated on 10 May 2019 à 16h56

Reading time: 2 minutes

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Publication

20 July 2018 à 12h17

Updated on 10 May 2019 à 16h56

Reading time

2 minutes

Publication: 20 July 2018 à 12h17, Updated on 10 May 2019 à 16h56

Reading time: 2 minutes

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New online research from Automat and Wakefield revealed that 60% of women who buy beauty products in store wish to remain private and shop without sales advice. This U.S.A. study covered 1,500 women (aged 18 to 65) who buy beauty products from an annual household income of US$40,000 or higher. Everyone must have purchased a beauty item in the last three months. This insight is in strong contrast to widespread industry recommendations, driving higher revenue by promoting a personal...

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