Belgium. Albert Heijn tests a “compass app” for a store

Publication

24 May 2018 à 10h35

Updated on 10 May 2019 à 17h09

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1 minute

Publication: 24 May 2018 à 10h35, Updated on 10 May 2019 à 17h09

Reading time: 1 minute

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Publication

24 May 2018 à 10h35

Updated on 10 May 2019 à 17h09

Reading time

1 minute

Publication: 24 May 2018 à 10h35, Updated on 10 May 2019 à 17h09

Reading time: 1 minute

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Since May 7, Albert Heijn has been testing an in-store route application in its Hoofddorp supermarket, Netherlands. It is similar to a GPS service, which guides customers in-store according to their shopping list. A similar service already exists on Albert Heijn’s mobile app called “Appie”. Designed in collaboration with Philips Lighting and Aisle411, this app also offers promotions and discounts depending on which aisle the customer locates.

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