Can Lidl succeed in the U.S.A.?

Publication

23 October 2017 à 15h39

Updated on 10 May 2019 à 17h37

Reading time

2 minutes

Publication: 23 October 2017 à 15h39, Updated on 10 May 2019 à 17h37

Reading time: 2 minutes

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Publication

23 October 2017 à 15h39

Updated on 10 May 2019 à 17h37

Reading time

2 minutes

Publication: 23 October 2017 à 15h39, Updated on 10 May 2019 à 17h37

Reading time: 2 minutes

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According to a survey from inMarket, Lidl discount retailer has not witnessed much market share following a U.S. launch in June 2017. Lidl is now operating 37 stores in 5 States and plans to grow to 100 by next summer. However, having drawn traffic from rivals, Lidl has not been able to sustain that traffic and rivals such as Kroger and Wal-Mart have recoveredmuch of their lost market share. In June, Lidl accounted for 3% of shopping trips to grocers and hypermarkets in nine markets in...

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