In Europe, discount retailers are gaining a fair traction, from Action to Costco. The grocery retailer Carrefour roars into the discount market with Supeco (Es super, es economico), which counts 41 stores in Romania, Spain, Italy, Senegal and Brazil. This is a hybrid concept halfway between a ‘cash & carry’ and a supermarket. Customers shop without charge, unlike Metro AG (764 stores in the world) for professional trade only, or a membership card required by Costco (762 stores, revenue of US$14
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