![Featured image of the article [Case Study] Mondelez uses retail media to win adult sales on Carrefour’s website](https://www.mind.eu.com/wp-content/uploads/sites/6/2022/03/Mondelez-International-978x508.jpg)
Covid-19 restrictions increased visitors aged over 55 to food websites. Based on this observation, the Mondelēz Group used Criteo's technology embedded with the Carrefour’s website to increase brand awareness and win sales from these new customers.
Context. As an effect of the Covid-19 crisis, visitors aged over 55 increased on food e-commerce websites. “We have seen an unprecedented influx of adults, particularly in the drive-through universe, whereas until that point our main target was families,” confirms Stephanie Hilaire, Head of e-commerce at Mondelēz International.
According to the brand, adults over 55 prefer products such as LU or Chamonix. This new demographic accounted for half of the 2.8 million new households that used...
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