Faced with the threat of tariffs of 25% levied by Donald Trump and 200% on wines and champagne, will European retailers reassess their relocation? Interview with Cédric Rossi, Retail and Luxury Consultant at Bryan Garnier & Co.
In the retail sector, should we expect production to relocate to the U.S.A. if tariffs are applied?
Cédric Rossi: No, we should not expect a massive wave of relocation. First of all, nearshoring is a long and complex process. In the personal equipment sector, production capacity in the United States is almost non-existent. For instance, 99% of shoes sold in the U.S.A. are manufactured abroad, and 98% of ready-to-wear items, according to the U.S. Fashion Industry Association. Consequently, if...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.