Despite the inflation slowdown, French consumers did not move upmarket in 2024, according to the annual report from Circana institute, which was formed by the merger of IRI and NPD. Over a cumulative 3-year period, FMCG volumes decreased by 8.1% in France, all channels combined.
According to Circana, volumes of FMCG and fresh food products fell again in France in 2024. They recorded a year-on-year decrease of 0.9% all retail channels combined (i.e. online, hypermarkets, supermarkets, convenience stores and discount stores), following a volume drop of -3.1% in 2023 and -4.3% in 2022. If we take 2021 as the base year of a 100-index, the fall in volumes reaches -8.1% over 3 years.
In 2022 and 2023, sales growth of FMCG products had only been driven by inflation.
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