CONCEPT OF THE MONTH : PAO DE ACUCAR FRESH

Publication

17 November 2021 à 10h40

Updated on 19 November 2021 à 16h17

Reading time

2 minutes

Publication: 17 November 2021 à 10h40, Updated on 19 November 2021 à 16h17

Reading time: 2 minutes

Publication

17 November 2021 à 10h40

Updated on 19 November 2021 à 16h17

Reading time

2 minutes

Publication: 17 November 2021 à 10h40, Updated on 19 November 2021 à 16h17

Reading time: 2 minutes

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After withdrawing from the hypermarket segment with the sale of 71 Extra stores to Assai, the Brazilian GPA (€6.7 billion turnover in the six months to the end of June 2021, subsidiary of the Casino Group) is focusing on proximity.

At the end of October, the firm launched Pao de Açucar Fresh, a new brand dedicated to fresh products (fruits and vegetables, fresh produce, groceries). The first store opened in São Caetano do Sul, near São Paulo, with a range of 5,500 products

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