Personal profiles, bank cards, purchase and loyalty vouchers. Thanks to detailed knowledge of customers that is now omnichannel, brands are turning this into new levers to build customer loyalty. The secret sauce is to exploit payment data, which is both reliable and the most "actionable" data. An example is how the Lyf application works.
Faced with increasingly choosy and unfaithful consumers, many looking for promotions while others are disappointed low level of rewards like points, kitty or discounts promised by retailers, retailers are restructuring loyalty programs. Some have significant ambitions. An example is Groupe Casino, “preparing the future of payment and loyalty cards” with Lugh, a crypto-currency launched in March 2021. For retailers such as Casino, the objective is to prevent digital platforms like Facebook...
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