Volume decline halted in France, continuous trade-offs from shoppers, channel dynamics, share of second-hand in online fashion... As NielsenIQ is about to integrate new AI functionalities and broaden the scope of its channels, David Lecomte, Director of Consumer Insight, and Daniel Ducrocq, VP of Retailer Services for Western Europe, take stock of 2024, a year synonymous with market concentration.
What is the state for consumption in France in 2024?
David Lecomte: In 2023, grocery retailers’s sales dropped by 1% in volume but grew 9.1% in value. Cumulatively to date at P10 (January-October period), grocery retailers (supermarkets, hypermarkets, convenience store, food discounters and drive-through) are up 0.2% in volume and up 0.3% in value. Hypermarkets and supermarkets lose sales, particularly hypermarkets over 7,500 sq.m (-3.2% in value and -3.6% in volume). E-commerce...
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