While the leader in electronic labels, Vusion exceeded €1.47 billion in revenue in 2025, rival Hanshow is stepping up a global offensive, winning a strategic account in the U.K. and a new POC for connected supermarket shopping carts in Germany. By pitting a lightweight NFC infrastructure against the competitor's powered rails, Hanshow is betting on robustness to conquer European hypermarkets. We give our analysis.
For the challenger in the electronic label market (2024 revenue: €535 million via 55,000 stores equipped in 70 countries), listed in Shenzhen for a year, new customer contracts are accelerating. An external source told mind Retail on condition of anonymity: “In the United Kingdom, the Tesco supermarket chain has signed with Hanshow”. (Tesco conducted a POC with Vusion and Hanshow in April 2025, Editor note). According to Boursier.com, the Hanshow group is also in advanced discussions with Kroge
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