While the leader in electronic labels, Vusion exceeded €1.47 billion in revenue in 2025, rival Hanshow is stepping up a global offensive, winning a strategic account in the U.K. and a new POC for connected carts in Germany. By pitting a lightweight NFC infrastructure against the competitor's powered rails, Hanshow is betting on robustness to conquer European hypermarkets. We give our analysis.
For Hanshow, the challenger in the electronic shelf label market (2024 revenue: €535 million via 55,000 stores equipped in 70 countries), listed in Shenzhen for a year, new customer contracts are accelerating. An external source told mind Retail on condition of anonymity: “In the U.K., the Tesco supermarket chain has signed with Hanshow”. (Tesco conducted a POC with Vusion and Hanshow in April 2025, Editor’s note).
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Article authors
Sophie Baqué
Chief Editor of mind Retail