Europe. Resilient to the Web, the D.I.Y. market sticks to physical stores

Following economic turbulence since 2011, the European D.I.Y. & gardening market has developed more steadily in recent years. Within Europe’s 6 largest countries as Germany, France, the U.K., Italy, Spain and Belgium, this market represents slightly below €400 billion (with 50% each for B-to-C and B-to-B). According to a study conducted by the market research institute IFH Köln and edited in the DIY International publication, which covers 27 of the 28 countries of the European Union (U.E.), the