In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.
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According to the State of Venture 2025report, published on January 8 by CB Insights, venture capital investment in retail tech reached 27.5 billion dollars worldwide at the end of 2025. While the total amount was up by 7.4% year-on-year, the number of transactions continued to fall. With 2,088 transactions in 2025, the total was down by 20% over a year and down by 64.2% compared with 2021. By contrast, the average deal size reached 20 million dollars, up by 34% over a year. It should be noted

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