European beauty retailers and brands are embracing a booming male grooming market. The global market for products such as skin or hair products and fragrances for men will reach US$60.7 billion by 2020, according to Euromonitor. The Korean market is expanding at a very rapid pace. However, with the lowest projected growth rate, the area of Western Europe is expected to remain the largest market, reaching US$14.4 billion by 2020.
The male market is changing because of the buying influ
European Brands and Retailers see great potential for Men’s beauty products
Do you have information to share with us?
Our other services
What you absolutely must read this week
The essential content of the week selected by the editorial team.
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.