F.M.C.G. drives e-commerce

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19 December 2017 à 17h57

Updated on 10 May 2019 à 17h29

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2 minutes

Publication: 19 December 2017 à 17h57, Updated on 10 May 2019 à 17h29

Reading time: 2 minutes

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Publication

19 December 2017 à 17h57

Updated on 10 May 2019 à 17h29

Reading time

2 minutes

Publication: 19 December 2017 à 17h57, Updated on 10 May 2019 à 17h29

Reading time: 2 minutes

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Chinese food retailers have combined “online” and “offline” for several years, with the first Hema Fresh opening in January 2016. If China has continued to lead the race in 2017, this trend has reached Western retailers with large-scale agreements having reshaped the whole Fast-Moving Consumer Goods category (F.M.C.G.). In the U.S.A., Amazon took over Whole Foods in June 2017. Since September, Wal-Mart has been selling products on the Google Express platform. In November, the British

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