Against a backdrop of sluggish consumption, e-commerce remained the main driver of French retail widening the gap with physical stores. According to Marc Lolivier, Fevad's General Delegate, online product sales grew by 3.8% in 2025. They now account for 25% of non-food sales. While momentum remains strong in most categories, fashion appears to be the main weakness point.
According to the French e-commerce federation annual report, presented on February 11, 2026, by General Delegate Marc Lolivier, online product sales reached €76.1 billion in 2025, up 3.8% in a year, while the total retail market fell by 0.6%. A year ago, e-commerce growth was 6.4% (for products), making France the leader of the 2024 e-commerce barometer from mind Retail. Overall (products and services), the number of e-commerce transactions jumped 10%, with the average basket size down 3% to €6
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